Any given ‘form’ needs a material-substance to deconstruct itself from ‘a moment’ and fossilise into an imprint, view or a memory. Analog photography has its own processuality of gathering, assembling and sharing these moments, creating thus stories.

PlumCloud is inspired by the chemical processuality of analog photography. It is a project dedicated to the eclecticism, coherence and to the shattered-fluidity of passing moments.

Observe and enjoy your time!