Any ‘form’ needs a material to deconstruct on, from a moment to fossilize – into an imprint, view or a memory.

Analog photography has its own unique processuality of gathering, assembling and sharing these pixelated moments; of crafting stories. plumcloud.ro is inspired by the radioactive-chemistry of analog photography and the rich multidimensional content this medium offers, even at low res. But above all it’s a project dedicated to eclecticism and the shattered-fluidity of passing moments.

Serving as a representational testimony for a changing Earth, these imaginaries seek to capture the concomitance of the natural and human-hindered forces and agents during their world-modelling work, following the – environmental, political, cultural and aesthetic – superimpositions that are building-up and tearing down our world.

Observe and enjoy your time!